Deepa Kumar on Morph, Adira and being a mum



Deepa Kumar, an entrepreneur is the woman behind successful brands like Morph maternity, Adira among a few more and is the founder of Yashram lifestyle.

Maternity clothing, inner wear for women for menstruation and specific need products have been the company’s core inventions.

On one of her profiles she mentions that all her products, brands innovations and invention are all a result of her interest in improving quality of life for women and girls.

She is also an initiator for launching a websitehowtotellyourchild.com that educates on child sexual abuse. Deepa Kumar is also a mum to two lovely girls and she cherishes this position the most in her life.
Deepa shares with Mums and stories, “My childhood was simple and grounded though I come from a successful business family. I don’t think I planned to be an entrepreneur. I just started working on ideas that I felt passionately about and that made me one.

My mother is a beautiful woman who has taught me to love myself. She is like a tigress even today when it comes to protecting her children. My parents have taught me to be humble, helpful and happy.

Morph was conceptualized when I realized that the new age Indian moms did not have relevant maternity clothing. But by the time I put together everything and launched Morph, my daughter was almost 2 years old.

I believe that a woman should never stop working and becoming a mum should never be used as an excuse to stop contributing to themselves. It’s really not about the money or recognition, it’s about growing as an individual.

In today’s world, there are so many good work-from-home opportunities and there are so many avenues to start a small business. I believe that having a career, be it part-time or full-time, helps women be more confident and happy. It’s also healthy for the children to know that their mum has a life that is her own and that her time needs to be respected. Its never easy to maintain work and personal life balance, but my belief is that women have the strength to manage both effortlessly.

Howtotellyourchild.com is an amazing project that is a social initiative by my company. It is very close to my heart as it helps parents have honest and non-awkward conversations with their children about topics as sensitive as sexual abuse. The platform has already helped a lot of parents and children around the world and it is very humbling to be a part of this project.

Finally Deepa wraps up by saying the best thing of being a mum is “being able to have a childhood again.”

Mums and stories wishes this amazing entrepreneur mum all the very best in life

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